GET DYNAMIC ONLINE
ONLINE ADVERTISING
FACEBOOK & INSTAGRAM ADS
Facebook and Instagram Ads are excellent for targeting specific groups of people based on their age, gender, interests, location, and many other factors. This is far more cost effective than than the traditional 'scatter-gun' approach to advertising, since your advert is reaching the specific customer profiles that match to your business' products or services.
I offer two different plans for Meta advertising. Which one will suit you will depend on your aim for the campaign and your monthly budget. If you want an ongoing background campaign to run, to grow brand awareness, let people know what you do, and get them clicking through to look at your website, we'd advise you to go with Plan 1, which is cheaper. However, if you want be more aggressive with your marketing and want specifically to target sales/bookings, or generate new business leads, Plan 2 is the one to go for.
1. Brand Awareness or Website Traffic
Ideal for small businesses who are keen to grow online and expand their pool of potential customers.
I'll create, and then manage your campaign for the whole month; re-focusing it, and optimising it for your ideal customers.
You choose your goal:
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Increase awareness of your company brand - get your ads in front as as many profiles as possible. Show people who you are and what you do, and how to contact you.
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Drive traffic to your website - get as many clicks as possible from your ads through to your website.
£399/m
I recommend a minimum ad spend of £100/m on top of the management fee.
2. Sales, Bookings or Leads
I'll create, manage, and then retarget your ads to a customised audience that have an known interest in your products/services. This is far more cost effective than than the traditional 'scatter-gun' approach to advertising since your advert is reaching the specific customer profiles that match to your business' products or services.
The campaign will increase awareness of your company brand, and generate website traffic, but on top of that we will target more advanced goals. You might choose to:
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Increase visitors to your physical store/salon/restaurant
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Increase sales or bookings on your website
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Generate warm leads including the contact details of people interested in your products or services.
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£499/m
EXCLUDING Ad Spend
I recommend a minimum ad spend of £450/m on top of the management fee.
Boring Extra Stuff To Know...
The content for your adverts (images/videos) should ideally be provided by you...I will then edit the raw content to create more dynamic ads. If you don't have any suitable content, I can provide stock images. If required, I can also come to your premises to take professional photographs for use on your website and social media, but this is separately chargeable.
I ask for a minimum 3-month commitment at the start, as it takes time with a new account to connect your account, make the ads, and work on the account once live to optimise your target audience. Whilst you will certainly see results within month one, the ads are unlikely to run at full strength until month three.